Choosing Your Web Hosting Reseller Software

by: S. Rosendahl

As a web host reseller, one of your most important business decisions is your choice of web hosting control panel software. The web hosting software you use will save or cost you time, money, and frustration.

What reseller control panel features will reduce your workload? What hosting software programs are integrated with the reseller control panel or work with it? What website control panel features will your clients like?

In this article, we’ve compared four quality web hosting reseller software programs:

• Alabanza
• cPanel
• H-Sphere
• Plesk

All of these reseller control panels come with control panels for your clients. They all have numerous features — advanced email management, web statistics, pre-installed scripts, multi-language support, and more. They all work on Linux platforms, while H-Sphere and Plesk also work with Windows. According to the cPanel website, a Windows version of cPanel is in development.

Other features that set these control panels apart are their degree of automation, the number of features and ease of use for the end user, and the features and ease of use for you, the reseller.
Alabanza

When you become an Alabanza reseller, you don’t just have a reseller account — you lease a dedicated server from Alabanza. Alabanza owns the control panel the server, and you resell directly for Alabanza. If you lease a dedicated Alabanza server, you can create your own reseller accounts. However, only you can set up hosting plans; resellers below you will be limited to hosting plans that you create.

Alabanza offers resellers a high degree of automation with its Domain System Manager (DSM), which can significantly reduce overhead and time spent on routine tasks:

• Account creation
• Billing and invoice management
• Credit card processing
• Domain registration
• Email notifications
• Ordering fraud protection

Even novices can sell hosting with this level of automation.

DSM also integrates with bulkregister.com for domain name registration. It does not easily integrate with other domain registrars, though.

A key Alabanza feature that resellers can offer their clients is the Xpress Product Suite, which provides web development and email management tools. The Xpress Product Suite includes SiteXpress, a website-building program that features over 300 templates and requires no web design skills.

cPanel

For resellers and end users, cPanel is known for its ease of use and range of features. cPanel’s collection of over 50 pre-installed scripts and Fantastico auto installer help clients set up their sites with little web development knowledge.

A basic cPanel reseller account comes with two separate programs for resellers to manage their business:

• WHM (Web Host Manager) is used to create accounts and packages, add and suspend sites, modify passwords, view bandwidth usage, park domains, install SSL certificates, and perform other administrative functions.
• From the reseller’s cPanel control panel, a drop-down menu takes the reseller to the control panels for each of the sites on the reseller account, including the reseller’s site.

With the addition of an optional program, WHM AutoPilot, you can automate account creation and suspension, email notifications, and other tasks. WHM AutoPilot also integrates with common payment gateways and has a helpdesk, an invoice module, and other tools.
H-Sphere

H-Sphere is designed for both Linux and Windows platforms. Moreover, resellers can set up plans for both Linux and Windows and administer sites on different servers from the same control panel. The control panel, actually a separate server, also provides administrative access to the integrated helpdesk.

The H-Sphere control panel server automates account configuration, credit card processing, domain registration, and email notifications. It also includes a built-in billing module and supports over 20 payment gateways.

From the reseller’s point of view, H-Sphere has a higher learning curve than most other control panels because of its numerous features. For example, when setting up a new plan, the administrator has two pages of features to choose from, including setup and monthly pricing for optional services.

Beginning webmasters may find H-Sphere too complicated for their needs. More advanced users, however, appreciate the features and control that H-Sphere offers the end user. A key feature is the ability to have control over separate domains with multi-domain hosting.

H-Sphere comes with the website builder SiteStudio, which guides users through a variety of style choices and stores content separately from the layout. No HTML or FTP knowledge is required.
Plesk

Plesk is known for its stability and security. Resellers and end users like its simple navigation, its clean interface, and its professional appearance. It comes in versions for both Linux and Windows platforms.

With Plesk, all users use the same control panel but with different levels of control:

• Server administrator
• Client / reseller
• Domain owner
• Mail user

Each level of the control panel gives the user control of that level and the level(s) below it. Email users, for example, can log into their mail user control panel to change their password, add autoresponders, and change other personal settings without having access to the domain owner control panel.

Plesk handles SpamAssassin at the mailbox level rather than at the domain level.
This feature enables users to whitelist or blacklist email for each email address, allowing each email user to have individual settings.

SWsoft, the company behind Plesk, also offers SiteBuilder, a five-step website builder using pre-built templates. SiteBuilder has over 300 templates in different categories to choose from, and users can publish their sites without any HTML or FTP knowledge.

If your Plesk reseller account is with a web host that offers HSPcomplete, you will have some automation available with your account, such as credit card charges and email notification.



About the author:
About the author: Lois S. is a Technical Executive Writer for Website Source, Inc. http://www.websitesource.com. Her established writing skills coupled with experience in the website hosting industry have provided internet professionals with marketing, product and service ideas for many years.

Keywords, Competition And Being Number One- Uncovering The Algorithm

by: John Krycek

By following these steps you will see that most closely guarded secret-- the search algorithm. Remember the movie "The Matrix?" The Matrix is there, you just can't see it. So is the search algorithm.

It's easy to pay a Search Engine Optimizer to give your pages some ranking power. Unfortunately, given the inherent time factor involved in climbing the ranks, your money may be long gone before you know if you've spent your money well.

THERE IS NO MAGIC PILL

Forget any advertisement you see for instant number one search results or automated this or that. Most are scams, and the ones that aren't might get you positioned, but it will be very short lived.

Search engine optimization is an ongoing process. Achieving and maintaining a high rank, especially on highly competitive keywords, requires constant maintenance. If you do find a legitimate SEO firm, it is well worth the money to pay their monthly maintenance fee and let them continue to help you after the initial project. At least for 6 months or a year as you establish yourself.

In this article we'll look at some of the intricate and complex tasks of optimizing a page for long term ranking power. You will learn how to read between the code and the content to find what is necessary to bring you to the top. Being number one is easy to say, but is quickly overwhelming when you stare at tens of thousands of pages you want to out rank. So how do you begin?

The starting line on the road to that first page SERP (search engine results page) ranking is not as blurry as you might think. In fact, you can uncover the starting line, the route, and all the scenery along the way to the finish line without knowing the search engine algorithm.

STEP 1- YOUR KEYWORDS ARE THE CROWNING ACHIEVEMENT OF GRUELLING DAYS OF WORK

If you have investments in the stock market you know how much research and thought goes into choosing those securities. Now take that same effort and multiply it by three. That's how much planning and revision your keywords should take.

A simple, broad key phrase like "shoes" could hypothetically bring you up in a countless stream of different searches. Women's shoes, baby shoes, sneakers, high heels, etc. If somehow you manage to settle into a good ranking (which would be difficult) you would have more traffic on your site than you could handle. But traffic is worthless is it doesn't get to it's destination. Chances are, you weren't that destination.

Your keywords must be focused and precise, specific to what you are selling. Using a key phrase like "Gucci mens black leather loafer" will bring a targeted lead to your site. You may not reach as many people as the more generalized keyword, but the people that do come to you have a much deeper interest in the specific product you are selling.

Therefore you have much greater chance of converting that targeted lead to a sale. Your keywords are your magic beans, your winning lotto numbers, your energizer bunnies, your sales force, whatever you want to call them. They must be perfect.

STEP 2- WANT TO BE NUMBER ONE? LOOK AT WHO ALREADY IS

Competition Analysis- no SEO book can give you this information.

Now take your keyword list and type them into a search engine. Who comes up in the first ten results? That company that is number one is because they have most closely matched what the search engine algorithm says should be number one. You can learn a great deal from them.

A. INTERNAL FACTORS

Take that number one page, and the other top 9 pages and study them, look at the code, break them down. You are looking at the first half of what is needed to rank in the top 10 pages for your key phrases on that particular search engine. The list of what to look for is enormous.

Studying the Internal Factors on a page is taking it apart to see how it's put together. Not how it works, but statistical research into the precise construct and layout of keywords and phrases in relation to each other within the page.

Start with these areas:

URL address, Page Title, Meta description, Meta Keywords, First sentence on the page, Body copy, Bold or Emphasized Phrases, H1 or other tags, Alt Tags, Navigation system

In each of those sections, look at:

Keyword densities- the number of times your phrase and each word in your phrase appears compared to the text around it

Where and in how many times the same phrase and words appear in different sections

The word and character position of each phrase in each

The total number of characters

The total number of words

The quality and thought of the content

Beginning with these comparisons should keep you quite busy for a while. A spreadsheet is quite useful. Some commercial products are also available that can make this daunting task much more feasible. Keep looking for other patterns and differences. You want to duplicate them in your own page. NOT copy and steal. You want to mimic the patterns that are bringing that page to the position it is. Then move onto to examining the external factors of these pages.

B. EXTERNAL FACTORS

External factors of a web page deal with the links to, from and within a web page, both inside the same site, and out into the web. This analysis usually takes more time because it involves more dissection of pages beyond the one you're trying to optimize.

In this analysis as with Internal Factors, you want to compare and contrast your page versus the top 10 competitors, find similarities and differences. Here is a list of criteria to get you started.

Number of internal (to the same site) on that page

Number of external links

Number of links pointing TO that page* (see below for details)

The link/anchor text- which keywords are used and where

Google Page Rank value of incoming links

Alexa Rank of incoming links

*To get a listing of the links that point to a site, type the following into Google, MSN and Yahoo searches: "link:www.domainname.com". Google tends to only show a small portion of the links back, but MSN and Yahoo will give you much more pertinent data.

Now you want to compare the content on each of these pages to the one they point to. Is it of similar theme, in what context does the link back appear and where. Subject of much debate, the consensus is that Google Page Rank does not mean what it used to. However, if it is in some fashion a measure of how significant or "important" a site is, it is worth looking more closely at the sites that link back that are of high page rank.

EVEN A SURGEON USES TOOLS

Now, this is definitely a ton of work to do all by hand. There are software programs that can help do some of the digging and mathematical computations for you, figuring out densities and organizing information.

Tools like this are definitely ones a professional SEO will have in their arsenal. But remember, these are tools, not miracle workers. It takes a human being to evaluate and realize connections, similarities, draw conclusions and interpret the data. Then, you have to extrapolate this data.

Remember, you want to do one better than every site you just examined. To do that you have to draw some conclusions and make some educated guesses and link to even better sites.

FINAL THOUGHTS

You have access to the inner workings of every page that you want to beat. Learn from them and do one better. This process is not a one-time shot. It is ongoing. Check your key phrases every week. Do the same people still rank in the top ten?

Some have probably moved. Remember too that they're going to adapt to maintain their positions too. If you want the ranks, you have to spend the time, and not just once, or pay someone to do it for you.

Don't ever believe anyone who says they can guarantee any kind of results. And ask them how they will optimize your pages. If they explain to you something like the above, then you've probably got yourself someone experienced and honest. You money will be well spent and you'll quickly recover it.

About the author:
John Krycek is the owner and creative director of http://www.theMouseworks.caweb design in Toronto. Learn more about search engine optimization and internet marketing in easy, non-technical, up front English!